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MEMPHIS, TN — The Memphis Area Transit Authority (MATA) has reported an impressive 18% increase in ridership over the first two weeks of its new free fare initiative. This bold move, aimed at increasing accessibility and encouraging public transportation usage, has shown promising results in just a short span of time.
According to MATA officials, the free fare period has drastically reduced barriers for commuters, allowing more residents to utilize buses and trolleys without the financial burden of fare costs. “We anticipated a boost in ridership, but the 18% surge has exceeded our expectations,” said MATA spokesperson Lisa Johnson in a recent press conference.
The initiative not only aims to attract new riders but also to support the community’s recovery from the ongoing impacts of the pandemic. With public transportation options available at no cost, many citizens who previously relied on cars for transportation are now choosing MATA as their preferred travel method. “It’s a game changer for our community,” added Johnson. “We’re making it easier for everyone to get to work, school, and essential services.”
A video release shared by MATA showcases smiling commuters and busy transit hubs, highlighting the positive atmosphere created by the free fare initiative. Riders expressed gratitude for the program, noting the convenience and cost savings it provides. “I can finally take the bus without worrying about fares,” one local resident shared. “This makes a huge difference in my daily life.”
As MATA continues to monitor ridership trends, officials emphasize their commitment to exploring sustainable solutions for public transportation. The free fare initiative is set to run for a limited time, leaving many eager to see how these changes might reshape the future of travel in Memphis.
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