iHeartMedia Albany announced today “99.5 The River Pay Less for the Dress, the annual event that helps teens in the local community will expand to be a two-day event in 2025. “The River’s Pay Less for the Dress” features hundreds of gently used and new dresses donated by the community to be sold for $9.95 each at Proctor’s Key Hall, both on the evening of Friday, February 28 and during the day on Saturday, March 1.
The event is sponsored by CDPHP and supported by Best Cleaners. Proceeds from the evening will benefit both The Proctor’s Scholarship Fund and The ARC of Rensselaer County. Formal dresses can be dropped off at any area Best Cleaners locations. 99.5 The River Morning Show’s Kevin & Tracy will also broadcast live in the month prior to the event at some local high schools.
“We’re excited to expand on this community event giving even more area students the opportunity to find an affordable prom dress of their dreams,” said Rob VanDerbeck, Market President for iHeartMedia Albany. “It means a lot to iHeart and our stations to support our local students on a milestone occasion such as prom; being able to help some of our area’s charitable organizations makes this event even more meaningful.”
The “99.5 The River Pay Less for the Dress” has been an annual event for the station since 2015. The event went on hiatus in 2020 due to the pandemic. Other past recipients of funds raised have included The Bernard and Millie Duker Children’s Hospital at Albany Med; Big Brothers Big Sisters and The Center for Disability Services.
iHeartMedia is the leading media outlet in the Albany market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.