Nielsen has released all January 2025 Nielsen Portable People Meter markets (except for West Palm Beach). There are significant increases in listening across demographics and time periods.
Broadcast-NFL-Conference-Championship.png" alt="" class="wp-image-33333" />This audience growth is due to Nielsen’s three-minute qualifier modernization which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. This week’s Cumulus Media | Westwood One Audio Active Group® blog examines the key findings from the first survey with Nielsen’s three-quarter qualifier modernization.
Drive times and weekends experience the greatest growth
Weekends and drive times have the greatest PPM audience growth
AM/FM radio’s listening profile now skews younger: Every major buying demographic has a higher composition of listening
Format shares remain stable
Nielsen Nationwide: Total U.S. AM/FM radio listening is up +3%
For national marketers, top market indices increase because of the PPM three-minute listening qualification