The Hello Group Publishing and Sony Music Publishing Benelux today announced the renewal of their multi-year creative partnership. The deal will see SMP elevating global support to THG Publishing – the music publishing division of The Hello Group – across A&R, sync, licensing, and administration and will advance collaboration across Southeast Asia and Asia-Pacific markets.
Taylor Jones, CEO and Global Head of Creative at THG said, “Sony Music Publishing, with whom we have enjoyed a multi-year partnership, have been along with us for the ride as we’ve grown into a major force in SE Asia. Michèle and her team provide us world-class support on an international level, have allowed our flexible operating ideas to flourish, and supported our trajectory in fast-growing international markets such as India, Middle East and of course, our continued traction in South Korea and Japan. We are excited to renew our deal with SMP, cementing our commitment to a long-term partnership.”
Michèle Hamelink, Managing Director, Sony Music Publishing Benelux, said, “We are incredibly proud to continue our partnership with The Hello Group’s amazing team and their impressive roster of songwriters. It has been a privilege to harness the power of SMP’s global infrastructure to support Taylor and his team in their amazing journey. Their success is a testament to their forward-thinking vision, and we’re excited to build upon the momentum we’ve created together.”
Launched in 2021, THG Publishing has placed numerous hits in the K-Pop and J-Pop markets with its roster of multi-platinum songwriters and producers. Headquartered in Hollywood, CA and operating in London, Seoul, and most recently Mumbai and Dubai, THG’s recent chart successes include the 4x platinum single “Smoothie” by NCT Dream; “More,” “Drop” and “Tag” from INI’s multi-platinum and Billboard #1 EP MATCH UP; “Shout Out” byENHYPEN; “Lemonade,” “Black Clouds” and “Ay-Yo” by NCT 127 and TWICE Japan’s lead single “Dive.”
THG Publishing’s current roster of songwriters includes hitmakers Alawn (“Smoothie – NCT Dream, “Eleven” – IVE); Andy Love (“Sacrifice” – ENHYPEN, “DIVE” – TWICE, “Blue Spring” – TXT) ; Calixte (“Ay-Yo,” “Sticker” – NCT 127), Rokman (“Lemonade,” “Black Clouds” – NCT 127); Benji Bae (“Smoothie” – NCT Dream, “Lemonade” – NCT 127, “Loud,” “More,” “Drop” – INI); David ‘Bangkok’ Anthony (“Back 2 Luv,” “Colourz” – EVERGLOW); Waveshower (“Shout Out” – ENHYPEN, “Bad Chemical” – Xdinary Heroes); Carmen Reece (“DIVE” – Twice); Polar (“Next Page” – IVE); and Sapphire (“Unity” – Alan Walker).
New additions include Avery Walker, Nanee, Andrei Dan, Rodrigo Martins, Karan Kanchan, as well as published works from Guru Randhawa and Jonita Gandhi, who earned success with their collaboration “Addicted [feat. Zerb & Ink]” by The Chainsmokers & Zerb, and Salim-Sulaiman with the Steve Aoki remix of “Chhaila” featuring Shreya Ghoshal & Sunidhi Chauhan from Bhoomi 2024.
