Rebellion Records, an independent label co-founded by artist Michael Turner (PLVTINUM) and manager Daniel Nall, has secured a seven-figure partnership with music technology company Too Lost. This collaboration is set to amplify Rebellion’s artist development approach, combining substantial capital investment with Too Lost’s innovative technology.
In just two years, Rebellion has amassed over 5 billion streams and generated nearly eight figures in revenue, focusing on user-generated social engagement and TikTok virality as key elements of their strategy.
Their success includes notable breakthroughs such as Chris Grey, who quickly grew from 100,000 to 6 million monthly Spotify listeners and earned a JUNO Award nomination, and VANA, whose hit single “Beg” reached over 30 million streams and topped Octane Radio.
The partnership aims to propel Rebellion to new heights. Too Lost’s platform, which serves over 400,000 musicians, labels, and brands worldwide, provides cutting-edge distribution, publishing, and rights management. The shared vision between Too Lost and Rebellion is to break industry molds and create a more effective framework for independent artist success.
Michael Turner, Rebellion’s CEO, emphasized that Too Lost’s investment and technology will help the label scale its viral engine, allowing it to sign artists who resonate with the cultural zeitgeist and move quicker than the competition.
The label also boasts partnerships with 10K Projects and Warner Chappell, continuing its mission to elevate entrepreneurial artists through viral marketing and sustainable career growth.
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