Ice Cube once said, “I ain’t the one, the one to get played like a pooh butt, see I’m from the street, so I know what’s up…” What’s up is that Ice Cube and the BIG3 league have submitted a powerful challenge to the NBA to truly support its former players and to help rebuild the black community because so many have benefited from the NBA’s black players. Below is the official release.
We read with great interest your Official Release yesterday regarding social justice efforts. We applaud the NBA for helping to bring issues regarding inclusion and inequality to the fore, and we would like to respond to the NBA, WNBA, players, coaches, and owners.
At BIG3, these are issues that we have strived to address from inception. The BIG3 is the first professional sports league with a Black Commissioner Clyde Drexler, a Black owner Ice Cube, a female Chairman Amy Trask, and four board members who are both Black and come from the player community, Corey Maggette, Chauncey Billups, Jermaine O’Neal, and Jerome “JYD” Williams. We were first to hire female head coaches in a men’s sport, Nancy Lieberman and Lisa Leslie (both who won Coach of the Year honors voted by their peers as well as each coached the last two BIG3 Championship teams). Our founding players and coaches benefit financially from the league in perpetuity. BIG3 teams are run by Player Captains and Coaches, who are empowered to control their own destiny. Many of NBA and WNBA players, coaches, owners, and GMs clearly support BIG3 as over 150 have attended games in just our first three seasons.
It is appalling to BIG3 that much of Black youth in America grows up believing their only path to achieve the American Dream is sports and entertainment. Racial inequality and institutional racism have served to deprive most Black citizens of equal opportunity, proper education, fair justice, decent living conditions, proper representation, to name a few from a very long list. We were all shocked by the brutal execution of George Floyd, lifelong friend of BIG3 player and coach Stephen Jackson. Yet, the horrible truth is there have been many victims like George Floyd through the years, and many of our players (and yours) have had to face the horrors of racism since birth.
A sad truth is many athletes are discarded and forgotten after their limited years entertaining and playing for American fans and find themselves without a foundation for their futures. Once revered, these players are returned to the racist institutions of our nation that hamper future opportunities beyond basketball. As you know, a shockingly high percentage of former NBA and WNBA players eventually face financial, psychological, and a host of other struggles. Our players DESERVE a second act!
BIG3 HAS a specific plan to address this: a foundation created to benefit former NBA and WNBA players move forward with their post basketball careers. A significant OWNERSHIP percentage of BIG3 will go to this foundation so BIG3’s success results in many decades of support long after a couple checks are ca
The NBA pays $50m for stock in BIG3, BIG3 also contributes $50m in stock, and this $100m stake in BIG3 will be transferred to the non-Profit foundation securing the futures of our heroes and allowing them to greatly impact their communities. Many corporate sponsors are interested in supporting such activities. It is a tiny investment in the success of a league primarily made up of ex-NBA and WNBA stars to begin with and is not mutually exclusive with additional efforts the NBA commits to.
Enough talk: here is a chance for us to make a difference for ex-players for the next century. Let us plant a tree together; we can start TODAY.
