IHEARTMEDIA LOS ANGELES ANNOUNCES KEY LEADERSHIP PROMOTIONS
- Jeff Thomas elevated to EVP of Sales and Business Development
- Adam Wolfson named SVP of Sales
- Tracy Barrios named SVP of Operations
- Julie Martzke named SVP of National and Events Sales
iHeartMedia Los Angeles today announced key leadership promotions reinforcing iHeart’s position as the leading media company in America with more consumer reach, influence and live programming across multiple platforms.
Jeff Thomas, a 26-year iHeartMedia veteran, has been elevated to EVP of Sales and Business Development for Los Angeles, continuing to lead sales in addition to now overseeing iHeartMedia Los Angeles’ Local News Talk Endorsement Network and iHeartCX, iHeart’s retail in-store radio network. He will report directly to Paul Corvino, Division President for iHeartMedia.
Additionally, Adam Wolfson has been elevated to SVP of Sales, and will work closely with Thomas to help key advertising and marketing partners reach their consumers through iHeartMedia LA’s unmatched assets, growing the market to even greater heights.
“We’ve seamlessly linked the top News-Talk hosts in the country into one easy-to-buy network, offering network scale in local markets,” said Corvino. “In addition, iHeart CX gives retailers best-in-class music programming along with ad campaigns that will make their in-store media budgets even more efficient. Jeff has an impressive track record in the LA market, and I can’t think of a better person to lead this effort and create new revenue opportunities.”
Thomas has been leading the sales team for iHeartMedia Los Angeles for 17 years. As one of the highest revenue performance markets in the country, he has been instrumental in iHeart LA’s continued growth and client success, delivering incredible results for its advertisers and partners.
“I’m grateful for the opportunity to lead two additional growth areas for iHeart while continuing my leadership role within the market,” said Thomas. “With Adam and our veteran sales leadership team at the helm, I expect to provide even more innovation and high-level service for our advertisers. Adam is a true people leader and has the forward-thinking mindset to grow our business and build success for marketers.”
Wolfson has been with iHeart LA for four years and has more than 15 years of industry experience in leadership positions with Audacy and Cox Media Group in Los Angeles, Atlanta, and NY.
In addition, Tracy Barrios will become SVP of Operations for Los Angeles. Barrios just completed her 30th year with iHeart, rising through the ranks in traffic, revenue management, and most recently as VP of Sales Operations.
“Tracy is one of the best problem solvers I have ever worked with and understands our brands, day-to-day market operations and the sales process inside and out,” said Corvino. “Giving Tracy the opportunity to paint with a broader brush and impact our division more holistically is a no-brainer.”
With this new strategic alignment, Julie Martzke will also be elevated to SVP of National and Event Sales for Los Angeles. Martzke’s long history with iHeart spans 14 years, as she has successfully overseen top iHeart brands such as KIIS, KOST, & MYFM. “Julie has an unprecedented track record for leading teams to success and has a passion for experiential partnerships, and we’re excited to see her thrive in this new role,” said Thomas.
All the moves are effective immediately.
iHeartMedia is the leading media outlet in Los Angeles with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, the free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
Discover more from The Industry Dot Biz
Subscribe to get the latest posts sent to your email.