Just hours after the series of devastating wildfires broke out in Los Angeles, iHeart LA and the Dream Center — a resource center focused on providing support to those affected by homelessness, hunger and crisis — launched a national and local media campaign that asked local listeners to contribute essential items and cash to support those affected by the fires, many of whom had lost everything.
What followed was an outpouring of love and support that exceeded any expectation, and which — thanks to the generosity of friends, neighbors and communities — has become one of the largest grassroots giving efforts in iHeart’s history.
Since the fundraising and donation effort launched on Tuesday, Jan 7:
Over 8,000 people have volunteered;
More than 80,000 individuals have received essential supplies like food, water, diapers, clothing and more onsite;
Over 19,000 cars have gone through the Dream Center supply line;
The initiative has raised over $15 million in cash and in-kind donations, with contributions still being accepted.
The results are testament to the power of local communities, which have always come together to support one another during times of disaster and crisis.
“The strength, generosity and resiliency of our LA communities is truly powerful — and the way our broadcast radio listeners have come together to support one another is incredibly humbling,” said Paul Corvino, Division President for iHeart LA.
“While iHeart and the Dream Center were instrumental in connecting those in need with those eager to help, it was the community itself that has been incredibly inspirational, and which has been vital in keeping these efforts alive and ensuring that support is still available to those who need it the most, when they need it.”
“The outpouring of love and generosity we have witnessed in response to this crisis has been nothing short of extraordinary. In times of disaster, it is the strength of our community that shines the brightest, and we are humbled to see so many individuals stepping up to help their neighbors in need,” said Matthew Barnett, Founder of Dream Center.
“Thanks to our partnership with iHeartMedia Los Angeles and the unwavering support of our volunteers, donors, and community members, we have been able to provide essential aid to thousands who have lost so much. This effort is a testament to the power of compassion and unity, and we remain committed to serving those in need for as long as it takes.”
