iHeartMedia announced today that Spencer Bynes has been named Metro President for the Atlanta Market, effective February 1, 2023. iHeartMedia Atlanta has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than six stations including Top 40, Country, Hip Hop, Spanish Contemporary, Regional Mexican and Black Information Network (BIN).
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Metro President, Bynes will be responsible for overseeing all programming and marketing for iHeartMedia’s Atlanta-based radio brands, as well as developing and managing key partnerships with current and potential clients across all iHeartMedia platforms. Additionally, he will actively build and foster community relationships across the market and region, while providing leadership, guidance and oversight to the team. He will report to Kim Guthrie, Division President for iHeartMedia.
“Spencer has done a superb job in his leadership role in Texas, where he drove positive changes in culture and performance,” said Kim Guthrie, Division President. “In addition, his talents on how best to recruit, develop and coach a leadership team make him a wonderful fit for our needs here in Atlanta.”
Bynes joins the market from iHeartMedia’s Texas region, where he’s served as the Area President since 2021. He was previously part of the iHeartMedia family from 2011 to 2016, serving as the Director of Talent Management and Talent Acquisition. Bynes is also familiar with the Atlanta area after working for Coca-Cola North America as Talent Acquisition Manager for a number of years. Additionally, his previous work includes Lee Hecht Harrison, where he served as Vice President of Business Development in the Southern Region.
“What an extraordinary opportunity! Atlanta has a robust and flourishing economic business environment, a fascinating community of people from every part of the world and an incredible music culture and heritage,” said Bynes. “I am honored to join this team. I look forward to expanding iHeartMedia’s reach and influence and helping our customers thrive and grow their businesses.”
iHeartMedia is the leading media outlet in the Atlanta market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 160 million registered users.
