iHeartMedia Buys Audio Streaming Company for $230 Million
The addition of Triton Digital’s vast array of infrastructure and measurement solutions will complement iHeartMedia’s current advertising technology services, data platforms and programmatic platforms while providing additional solutions for those in the digital radio industry, allowing iHeartMedia to be the first and only company in the audio market to provide four distribution methods for audio, including on-demand, broadcast and digital streaming radio and podcasting, and to service all audio assets programmatically.
The acquisition of Triton Digital is the latest of iHeartMedia’s investments in the audio technology space, and further enhances its position as the leader in audio. Most recently, in October 2020, iHeartMedia acquired Voxnest, the leading marketplace for podcasts and provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. Over the past two and a half years, the company has also acquired Jelli Inc, the pioneering technology that offers marketers a digital-compatible buying platform for broadcast radio that includes programmatic buying, data targeting and creative optimization; Radiojar, the centralized, cloud-based audio playout platform, through iHeartMedia, Inc.’s subsidiary RCS; and Unified, the leading social advertising data intelligence platform and solutions provider.
“Adding Triton Digital and its industry leading services to the iHeartMedia audio ecosystem establi
Operating in more than 50 countries, Triton Digital is a global Advertising Technology SaaS platform for audio streaming, podcasting and metrics that enables publi
*The consummation of the proposed acquisition is subject to the satisfaction or waiver of customary closing conditions, including regulatory approval.
