iHeartMedia announced today that Christy Holifield has been named President for Greensboro, effective immediately. iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Lambert will be responsible for managing those efforts across iHeartMedia Greensboro brands as well as all operations including strategic partnerships, programming and sales initiatives.
She will report to Dave Carwile, President for iHeartMedia Carolinas. “We are thrilled to have Christy step into this important leadership role,” said Dave Carwile, President at iHeartMedia Carolinas. “Her extensive experience and innovative approach to sales and marketing make her the perfect fit to lead our Greensboro team.”
Holifield joins the iHeartMedia Greensboro from iHeartMedia Columbia, where she most recently served as the Vice President of Sales, bringing a wealth of experience and a proven track record of success to her new role.
“I am excited to take on this new challenge and lead the talented team in Greensboro,” said Holifield. “I look forward to continuing to build on our success and deliver exceptional results for our listeners and advertisers.”
iHeartMedia is the leading media outlet in the Greensboro market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in- one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
