Atrium Health Wake Forest Baptist Brenner Children’s Hospital, in partnership with iHeartMedia Greensboro, announced they raised $110,726 with the “Radio Rally for Kids.” The philanthropic event, which was a community favorite for more than a decade, was temporarily put on hold in 2020 due to the challenges posed by the COVID-19 pandemic. The event returned on Friday, December 15, 2023.
“Rally for Kids” broadcasted live from Brenner Children’s Hospital’s Sophie’s Place, a dedicated music therapy space made possible by generous philanthropic contributions. The event was hosted by iHeartMedia Greensboro’s Mix 99.5 and HITS 100.3.
All funds raised during the radiothon were directed to the Brenner Children’s Hospital Fund. This fund plays a vital role in alleviating the financial burden on families navigating the illness of a child and contributes to expanding specialized programs, enhancing medical equipment and technology, attracting world-class medical providers, and investing in leading-edge research to discover new treatments and cures.
iHeartMedia Greensboro Market President Kellie Holeman said “It’s an honor to broadcast the Brenner message to the listeners in the Triad. This community is very generous and our listeners and advertisers responded so positively to the need of the children and their families. We’re proud to present ‘Radio Rally for the Kids’ and partner with Brenner Children’s Hospital”.
“As we bring back ‘Rally for Kids,’ I am thrilled to witness the rekindling of a decade-long tradition that has positively impacted the lives of countless children and families,” said Lisa Marshall, chief philanthropy officer and vice president at Atrium Health Wake Forest Baptist. “‘Rally for Kids’ is a celebration of resilience, compassion, and the unwavering support our community provides to Brenner Children’s Hospital. Especially during the holiday season, the spirit of giving to others is magnified. The event serves as a poignant reminder of the joy that comes from selfless acts of kindness and the profound impact, we can have on those in need. Together, we are making a difference in the lives of those who need it most.”
Media Contacts:
Jenna Kurzyna, jkurzyna@wakehealth.edu; Joe McCloskey, jmcclosk@wakehealth.edu
Atrium Health Wake Forest Baptist (www.wakehealth.edu) is a pre-eminent academic health system based in Winston-Salem, North Carolina and part of Advocate Health, the third-largest nonprofit health system in the United States, which was created through the combination of Atrium Health and Advocate Aurora Health. Atrium Health Wake Forest Baptist’s two main components are an integrated clinical system – anchored by Atrium Health Wake Forest Baptist Medical Center, an 885-bed tertiary-care hospital in Winston-Salem – that includes Brenner Children’s Hospital, five community hospitals, more than 300 primary and specialty care locations and more than 2,700 physicians; and Wake Forest University School of Medicine, the academic core of Advocate Health and a recognized leader in experiential medical education and groundbreaking research that includes Wake Forest Innovations, a commercialization enterprise focused on advancing health care through new medical technologies and biomedical discovery. Atrium Health Wake Forest Baptist employs more than 22,000 teammates, part of Advocate Health’s 150,000 teammates. Atrium Health Wake Forest Baptist provided a record-setting $767.5 million in community benefit in 2022, which includes unreimbursed care, financial assistance, education and research, and community health improvement. Follow us on Facebook, Twitter and Instagram.
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