iHeartMedia announced today that Devonne Etcheverry has been named Area President for the Pacific Area, effective immediately. iHeartMedia’s Pacific Area has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 35 stations comprised of music, talk and news formats.
As Area President, Devonne Etcheverry will be responsible for overseeing all aspects of operations across multiple platforms including broadcast, digital, mobile, social and live events for the Pacific Area. She will report to Dan Lankford, Division President for iHeartMedia.
“Devonne has done an excellent job as Senior VP of Sales for Fresno, Modesto, Stockton and Bakersfield for iHeartMedia the last four plus years,” said Dan Lankford, Division President for iHeartMedia. “I’m excited to partner with Devonne to help grow her previous markets, and bring that growth to the Spokane, WA, and Riverside and Monterey, CA, markets newly under her oversight as Area President.”
Devonne Etcheverry most recently served as the Senior Vice President of Sales for iHeartMedia Fresno, Modesto and Bakersfield. She began her career on the promotions team at Fresno’s B95 in 1997 and has held many different positions within the company since. She is a graduate of California State University of Fresno.
“I am so grateful and honored to be chosen as the next President of the Pacific Area,” said Devonne Etcheverry. “My journey with iHeartMedia has been nothing short of amazing and I am excited about the new opportunities that lie ahead. I am committed to this exceptional team of people across six markets and dedicated to building upon our existing successes.”
iHeartMedia is the leading media outlet in the Upstate New York with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
