iHeartMedia announced today that Nicky Sparrow has been named iHeartMedia’s Senior Vice President of Multicultural Sales for the Markets Group, effective immediately. Sparrow will report to Julie Donohue, President of Multi-Market Partnerships and will be based out of Jacksonville, Florida.
In her new role, Sparrow will be responsible for leading multicultural ad sales revenue for the Markets Group division by leveraging iHeartMedia’s unparalleled assets including radio, digital, podcasting and events. Sparrow will apply her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization.
“As the leader in audio, it’s important to ensure that our markets represent the growing multicultural communities we all live in and that we continue to reach and connect with diverse audiences,” said Donohue. “Nicky continues to demonstrate strong leadership skills and with her expansive experience, expertise in sales and vision for creating an innovative, strategic focus on our multicultural audiences, I am fully confident
