iHeartMedia announced today that Sara McClure has been named Vice President of Unified Partnerships for California, effective immediately.
Unified Partnerships, a division of iHeartMedia, has a 22-year history of providing advanced media resources for its ad agency partners. Those resources include helping agencies win new advertising clients, retention of their most important relationships and the ability to earn greater yield.
In addition to iHeartMedia having the leading consumer reach and influence across multiple platforms and delivering more live programming than any other media company, its Unified Partnerships division provides ad agencies with comprehensive media resources, subject matter expertise and superior advertising results for brands and government campaigns.
Sara McClure joins the Unified Partnerships team from iHeartMedia Sacramento, where <a href="she most recently served as the Market President. After graduating from Chico State, McClure has achieved significant success in her nearly 30 years as a media executive. In her new role, <a href="she will report to Breeanna Malik, EVP for Unified Partnerships.
“I am extremely excited to have Sara join our division. She will be broadening her responsibilities and offering her incredible expertise to leading agency partners throughout California,” said Michael Preacher, President of Unified Partnerships at iHeartMedia.
“I look forward to advancing my career by joining the Unified Partnership division. This incredible team has unlimited possibilities and I’m excited to bring my scope of marketing and big idea thinking to our partners,” said Sara McClure.