iHeartMedia announced today that longtime executive Bobbie Loesch has been named Market President for Pittsburgh, effective immediately.
iHeartMedia Pittsburgh is home to six iconic stations with a powerful cross-platform presence delivering a diverse range of music, talk, and news formats. As Market President, Loesch will oversee all aspects of operations in Pittsburgh, including sales, promotions and programming. She will report to D.J. Hodge, Division President for iHeartMedia.
“Bobbie has been an instrumental and driving force behind the success of our Pittsburgh cluster for over 20 years, and her leadership and vision make her the perfect fit to lead the team into the future,” said D.J. Hodge.
Loesch joined iHeartMedia Pittsburgh in April 2004 as an Account Executive. She was promoted to Vice President of Sales in 2012, and most recently served as a Senior Vice President of Sales for seven years. She began her career as an Account Executive for Townsquare Media from 1998-2004 and is a graduate of Liberty University.
“I am genuinely honored to be appointed to this role and deeply appreciate the trust placed in me to lead this exceptionally talented team. My colleagues, our partners and our audiences are the cornerstone of our success,” said Bobbie Loesch. “I am excited to build on our achievements and further elevate our dominance in the market, and I’m eager to continue to help brands harness the unmatched reach, scale and efficiency that only iHeart can deliver.”
iHeartMedia is the leading media outlet in the Pittsburgh market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
