- Dynamic ad insertion;
- Audience and content targeting to the right listeners based on demographics, territories, devices and interests;
- Programmatic podcast buying across all audio platforms by providing:
- Native support of VAST, the industry standard template for audio and video advertising.
- OpenRTB, a protocol for enabling integrations that connect to all major audio programmatic exchanges.
- A full podcast analytics platform.
“This is an important addition to the iHeart digital product ecosystem, which includes our SmartAudio suite of data-driven broadcast radio advertising solutions; our position as the No. 1 commercial podcast publi
