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Japan’s B’z: The Unstoppable Music Titans of a Global Market

Japan’s Music Market: A Major Player

Believe it or not, Japan has the second-largest music market on the planet, trailing only behind the USA. With a population of 124 million and a GDP that consistently ranks in the top five globally, it’s clear there’s serious money flowing through Japan’s music industry.

J-Pop and the Underground

To outsiders, Japan’s music scene may seem to oscillate between two extremes. One side features the hugely popular J-pop groups rooted in the kayōkyoku tradition. These idol groups, like Arashi and Snow Man, aren’t just chart-toppers in Japan; they dominate global playlists, often connected with anime and video games that fans adore.

On the flip side, you’ve got the radical underground artists. For those who dig deeper, Japan’s rich musical history includes the likes of GISM, known for their wild performances, or Merzbow, whose power electronics create a sonic assault. This vibrant alternative scene stands in stark contrast to the polished image of J-pop, constantly pushing the boundaries of sound.

Fan Culture and Consumption Trends

A defining aspect of this landscape is the passionate fan culture. Streaming services are slowly gaining traction, but CDs still hold significant power, demonstrating how fans pour money into their idols—whether it’s for a limited-edition vinyl or an unforgettable meet-and-greet experience. How do you maintain that fandom in a world overflowing with digital releases?

B’z: The Unrivaled Giants

In this colossal music arena, one band towers above the rest: B’z. This iconic pop-rock duo, formed nearly 40 years ago by guitarist Takahiro ‘Tak’ Matsumoto and singer Koshi Inaba, has reached record sales that leave their peers in the dust. Their energetic live performances and catchy melodies have earned them a dedicated following since their debut in 1988.

Today, B’z holds the title of Japan’s biggest-selling artists, with an impressive 50 consecutive number one hits, 27 chart-topping albums, and over 82 million certified unit sales. They’re ranked 57th in the world for artist sales, and trust me, nobody’s coming close.

In 2007, they made history as the first Asian inductee into the RockWalk in Hollywood, invited by none other than Steve Vai. They continue to release new music, with their 23rd studio album, FYOP, set to drop in 2025. B’z shows no signs of slowing down.

For more insights into Japan’s music industry, check out this link.

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