GUESS, the global lifestyle brand famous for its iconic ad campaigns and trendsetting denim has teamed up with the nation’s #1 record label and industry market share leader Republic Records to co-create GUESS Music.
The first GUESS Music joint project will launch this Sunday, August 28th with a 24 hour premiere on GUESS.com of Republic Records artist Ariana Grande’s latest song “Side to Side,” featuring Nicki Minaj—which they will perform at the VMAs. Ariana wears and introduces GUESS’ new athletic line in the music video. Viewers will have the chance to shop looks inspired by Ariana’s outfits in the video on GUESS’ “get Ariana’s look” merchandise page.
GUESS Music is a high energy platform that pairs two industry powerhouses to bring together the world of fashion and music. GUESS Music will connect establi
