Jesse Salazar has been upped to APD of KBFB (97.9 The Beat). Jesse who has also been known early in his career as “Boy Loco” joined KBFB in 2013 as midday host and last year was moved to PM Drive. Jesse has also been MD of KBFB since 2014. He has past stops included KQBT Austin, WLLD Tampa, KKFR in Phoenix. PD Mark McCray stated: “Jesse has the experience, attitude and work ethic that makes his graduation to APD an easy decision.” Jesse adds “I am thankful for the opportunity and I look forward to continuing to add to the programming success of KBFB with my new role. Thanks to Mark McCray (VP Programming-Dallas), Tami Honesty (Market Manager-Dallas) and the leadership at Urban 1 for believing in me.”
