John Legend has been announced as the new face of the Montblanc Legend fragrance line, marking an exciting collaboration between the 45-year-old singer and the luxury brand. The announcement came on Friday, June 14, as Legend stars in a new ad campaign for Montblanc Legend Blue, the latest fragrance from the collection.
“I am excited to embark on this exciting chapter with Montblanc Legend,” Legend expressed in a statement. “Montblanc is an enduring Maison that is synonymous with craftsmanship, innovation, and creativity, and Legend reflects these values with its original and beautifully crafted fragrances.
As a writer and composer, I love that Montblanc enables people to write their stories beautifully with precision and care, and in doing so, craft their own legacy and legend.”
Vincent Montalescot, Montblanc Chief Marketing and Merchandising Officer, added, “Montblanc Legend and John Legend share much more than a name; they also share attributes that make this relationship particularly meaningful. Montblanc is rooted in the culture of writing, a timeless brand that celebrates and fosters creativity and self-expression.
As a songwriter, John Legend is a master storyteller with extraordinary creative talent, telling stories through his timeless and powerful music that move audiences across generations and geographies.”
Montblanc Legend Blue is characterized by a “fresh spearmint accord” with rich, woody cedarwood at the heart and notes of ambroxan. The fan-favorite Montblanc Legend fragrance includes notes of bergamot, lavender, pineapple leaf, and exotic verbena, with a heart of oakmoss, geranium, coumarin, apple, rose, and dried fruit. The base notes consist of sandalwood, tonka, and evernyl.
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