media as the #1 Most Social Program of the entire week, with a total of 10.5MM Total Interactions across Facebook and Twitter [Source: Nielsen Social Content Ratings, Weekly Report (6/19-6/25/17) Linear Episodes ranked on Total Interactions]. BET's first global live stream on Twitter, BET Awards Backstage: Access Granted, hosted by comedians, Chris Spencer (“Real Husbands of Hollywood”) and Zainab Johnson (“Def Comedy Jam”), garnered 1.6MM unique viewers during the live airing. The BET Experience App saw significant growth in engagement and users versus last year as well (May 1 – day of awards, same time period for last year) with 27% more downloads, 105% more sessions and an average session time of 7 minutes. [Source: Adobe Analytics].
