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In an exclusive interview, Linda McIntosh, the Corporate Director of Marketing and Communications for The Forbes Company, shared her insights on the bustling Black Friday scene at Somerset Collection. Despite the forecast predicting a winter storm, enthusiastic shoppers have been undeterred, taking to the stores in droves to snag the best deals of the season.
In a recent video feature, McIntosh elaborated on the resilience of consumers who are undaunted by the cold weather. “We are seeing incredible foot traffic, as shoppers are eager to find the perfect gifts for their loved ones,” she stated. The Somerset Collection, known for its luxury shopping experience, has become a prime destination for bargain hunters and high-end shoppers alike this Black Friday.
As interviews with patrons reveal, shoppers are determined to make the most of the holiday shopping tradition, even when facing adverse weather conditions. McIntosh noted that store managers are prepared for the storm, ensuring that their staff is ready to provide exceptional service while prioritizing customer safety. “We’re committed to creating a positive shopping experience, rain or shine,” she emphasized.
In addition to in-store promotions, McIntosh highlighted the importance of online shopping options, which have become a staple for many consumers, especially those braving the elements. Regardless of how shoppers choose to engage, the Somerset Collection is fully equipped to cater to all needs this Black Friday.
As the day unfolds, McIntosh encourages everyone to embrace the holiday spirit and enjoy the thrill of the hunt. “Black Friday is not just about shopping; it’s about creating memories with friends and family,” she concluded.
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