Music Industry Veteran Lisa Ellis Joins SoundCloud as Global Head of Music & Artist Relations
SoundCloud announced today that music veteran Lisa Ellis will join the company as Global Head of Music & Artist Relations.
Ellis will join SoundCloud’s executive leadership team and lead its global artist and label services team. In her role, “Lisa has spent decades chioning artists,” said Kerry Trainor, Chief Executive Officer, SoundCloud. “She’s a passionate music executive, whose leadership, experience and strategic vision will be an asset to the team and our partners. Her connection to the creative community, understanding of the unique role SoundCloud plays in launching creators’ careers and helping them connect with fans is invaluable, and will help us continue to empower and grow the largest, most diverse community of audio creators.”
“Among streaming platforms, SoundCloud stands out as a truly differentiated offering by keeping creators at the center of everything they do,” said Lisa Ellis, Head of Music & Artist Relations, SoundCloud. “I’m excited to work alongside a dynamic, forward-thinking executive team, and join a company that provides a unique discovery experience by bringing together music and technology to support, elevate and celebrate  creators of all kinds, with a particular focus on emerging talent.”
Ellis joins SoundCloud as a Principal Partner at Provenance Ventures, a holding company for Provenance Media, a television and digital content development and production company, and also Provenance Films, a feature film development and production company, where Prior to joining Provenance Ventures, Ellis was Operating Partner at Fireman Capital Partners where
Before Fireman Capital Partners, Ellis held multiple roles at Sony Music Label Group. This included Executive Vice President, Sony Music Label Group, where Over the span of her career, Ellis has played an instrumental role in the development, planning and branding of many artists such as: Prince, Michael Jackson, Destiny’s Child, Beyoncé, Mariah Carey, Ricky Martin, Marc Anthony, Will Smith, Jessica Simpson, Lauryn Hill, John Legend, Nas, Maxwell, Three 6 Mafia, Cypress Hill, and Kanye West’s label G.O.O.D, the SoSo Def roster, and Loud Records, among others.
Ellis is a member of the Board for Nat King Cole Generation Hope, and an Advisory Board Member of Girls Make Beats, a non-profit that focuses on developing female producers and songwriters.
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