Tixr, the largest, fastest-growing privately held primary ticketing and live event commerce marketplace, today announced the official opening of its London office and strategic expansion into continental Europe.
Industry veteran Stephanie Rosa has been appointed to serve as Managing Director of the London outpost, leading a new handpicked local team to build upon the company’s already robust roster of partners in the region and explosive growth in North America.
The move marks the tech-forward company’s latest international launch, following the expansion of its operations into Canada announced in March.
Capitalising on a growing organic business throughout continental Europe, initially via North American clients expanding their footprints overseas, recent marquee partnerships in the region include Space Ibiza, Eden Nightclub in Ibiza, British digital radio station Kisstory, sharing the same name as the festival itself, F.A.T. International, RuPaul’s Dragcon, Dreamhack, Uptown Festival, Dublin ComicCon, Leicestershire County Cricket Club, Egg London, E1 Series, Brockwell Live, Aramco Team Series, and London’s popular brewery Signature Brew.
Most recently, Tixr partnered with Forbidden Forest Festival which took place earlier this month. Nestled in hundreds of acres of lush forest, on the grounds of the stunning Belvoir Castle in Leicestershire, Forbidden Forest brings together fans over three nights to celebrate music, nature and dance.
This year’s festival drew more than 20,000 attendees over the three days. Tickets for next year’s fest, the first to be handled under the new Tixr deal, go on sale to the general public later this year.
“The word is out about Tixr, I couldn’t be more excited to lead our UK operations and European expansion from our new London office. There’s no modern platform more capable of servicing such a wide array of complex events, and the opportunities in the region are immense,” said Rosa.
“The fantastic regional team we’ve built is honoured to partner with iconic sell-out festivals like Forbidden Forest that value design, innovation, and share in our mission to deliver the best fan experience possible, starting with the ticket.”
Before relocating to London for her newly created role, Rosa served as Tixr’s Director of Partnerships and Sales Operations. She came to Tixr from UK-based Festicket, which was acquired by Lyte in 2022, where Andreesen Horowitz’s a16z Marketplace 100: 2023 list and #12 on Inc. 5000 Regionals: 2024 Pacific list, Tixr already services events in 10 European countries and exclusively powers more than 500 of the most respected live entertainment brands in 40 countries.
Since its inception, Tixr has processed nearly $2 billion in transactions through its highly visual, modern, unified commerce platform built for sales beyond admission tickets.
The establishment of Tixr’s UK outpost is an organic move for the Santa Monica-based company whose rapid growth is a result of its speed to release products to market, modern architecture, and best-in-class technology solutions built for flexibility, efficiency, risk mitigation, yield management, and a better overall fan experience. Built from the ground up, the Tixr platform solves complex legacy challenges that have long-plagued the live events industry with a robust, sophisticated feature set that supports reserved seating, all-in pricing, waitlisting, price breakdowns, payment plans, peer-to-peer marketing, behavioural pricing, and more.
The company also believes its partners own and control their data and should have the tools and agency to fully customise a purchase experience that reflects the aesthetic of their individual event.
Tixr’s new London office is located at London Bridge.
