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LORDE’s “Royals” Captures #1 At Urban Radio

lorde-musicianThe 17-year-old New Zealand songstress makes history as her multi-platinum-selling smash “Royals” captures the number one spot at Urban Radio this week. Becoming a true crossover sensation, the single initially infiltrated the format’s Top 10 in December and has gradually risen to #1. This is the first-time that an artist from New Zealand has dominated Urban airwaves in the United States. Simultaneously, the song holds #1 at five formats right now—Urban, Alternative, AAA, Top 40, and Hot AC.Just before 2013 ended, her full-length debut, Pure Heroine [LAVA/Republic Records], was certified Gold by the RIAA for sales of over 500,000. “Royals” itself most recently became quadruple-platinum, moving over 4 million digital downloads in the U.S. alone. Currently, you can catch her on the cover of Rolling Stone.Next weekend, LORDE is nominated for an impressive four Grammy Award nominations at the 56th annual ceremony. “Royals” is up for “Song of the Year”, “Record of the Year”, and “Best Pop Solo Performance”, while Pure Heroine garners a nomination for “Best Pop Vocal Album”.”Royals” began its radio journey at the alternative format before blossoming into a crossover mega-hit. It spent a stunning nine weeks at #1 on the Billboard Hot 100. As a byproduct, it seized the record for “Longest #1 on the Billboard Hot 100 by a Female Artist in 2013″. Moreover,

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