Cumulus Media(NASDAQ: CMLS) announces that it will debut its new morning show, The Breakfast Club on Max 94.1 (WEMX-FM) in Baton Rouge on Monday, January 13th. As the most-listened-to Hip-Hop and R&B morning show in America, The Breakfast Club can be heard on Max 94.1 weekdays from 5:30am-10:00am.
The award-winning program features all-star co-hosts Charlamagne Tha God, DJ Envy, and Jess Hilarious. Charlamagne Tha God is one of the most potent, influential, and authoritative voices in media. He is a New York Times best-selling author as well as the creator of the Black Effect Podcast Network. DJ Envy is an entertainment industry leader, recording artist, businessman, and dedicated husband and father.
Envy is the creator of “The Casey Crew” podcast, addressing topics on love, family, and culture. Jess Hilarious is a comedian, actress and storyteller who brings everyday humor to life with her witty one-liners and infectious sense of humor.
Syndicated by Premiere Networks, The Breakfast Club is not only a show, but also a platform, a spotlight, a think-tank for all things hip-hop/pop culture, politics, and community.
Known for their unrivaled interviews and ability to connect with and engage audiences through their unique blend of honesty, wit and humor, The Breakfast Club has created a must-stop destination for musicians, entertainers, and politicians alike. The results are the best interviews to be found on radio and digital.
The Breakfast Club includes wildly popular segments such as Donkey of the Day – Charlamagne chooses a public figure or celebrity to poke fun at after public missteps; and DJ Envy’s People’s Choice Mix – 25 minutes straight of DJ Envy’s award-winning music mixes.
Jerold Jackson, Operations Manager, Cumulus Baton Rouge/Lafayette/New Orleans, said: “We are very excited to welcome The Breakfast Club’s Charlamagne Tha God, DJ Envy, and Jess Hilarious to mornings on Max 94.1. Our listeners in Baton Rouge and surrounding areas will love the show’s fresh take on trending news, pop culture, and politics, wrapped up in a music-intensive format that wakes them up and takes them to work in an incomparable way!”
Jackson noted: “The Breakfast Clubstands as the pinnacle of hip-hop culture. It’s the platform where influential figures, including the President and Vice President, choose to deliver messages directly to the hip-hop community.
When significant events happen in the hip-hop world, listeners turn to The Breakfast Club. The show consistently generates national headlines and boasts a massive digital presence. This strategic move will elevate WEMX Max 94.1 to the next level and further solidify our position as a market leader.”
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