Maxwell House is evolving into Maxwell Apartment, reflecting a strategic shift to align with consumer demands for affordability and value in their everyday lives. This rebranding underscores our commitment to delivering quality coffee that resonates with the growing number of Americans prioritizing value, particularly in their living situations.
CHICAGO & PITTSBURGH–(BUSINESS WIRE)–Today, Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. In a time where value matters now more than ever, Americans seek value in areas of their everyday, including where they live with nearly a third opting to rent versus purchase a home.1 As a real coffee for real people, with its “Good To the Last Drop” legacy, the name change celebrates the
Source: Original Press Release
