Interep (IREP.PK) announced today that McGavren Guild Radio Sales has signed an agreement to provide national sales representation to five Perry Broadcasting stations in Augusta, GA: WFXA-FM (urban), WTHB-AM/FM (gospel), WAKB-FM (urban a/c) and WAEG-FM (jazz). Perry recently acquired the five stations from Radio One.
Lisa Sirotka-Sonnenklar, President, McGavren Guild Radio Sales, said, “We have been working with Perry Broadcasting in three markets in Oklahoma, so we are delighted to be expanding our relationship with them as they build a strong presence in Augusta. We look forward to continuing to help Perry build its share of national ad dollars in the Augusta market.”
Kevin Perry, VP/COO, Perry Broadcasting, added, “We are tremendously excited about entering the Augusta market. We are confident that we will significantly grow our share of audience for our five Augusta stations through a focused, dedicated effort to provide localized service to the community. With McGavren-Guild as our national sales partner, we are additionally confident that our share of ad dollars will reflect what we expect to be our growing share of audience.”
