Michelle Obama Helps to Kick Off First U.S. National Broadcast of We Day

We Day, in collaboration with ABC, invites families to tune in to the first-ever U.S. national broadcast of We Day, airing commercial-free on August 21, 2015 at 8/7pm CT.
Selena Gomez, Jennifer Hudson, Common, Tyrese Gibson, Nick Jonas, Demi Lovato, Jennifer Aniston, The Band Perry, Earvin “Magic” Johnson, Rico & Raini Rodriguez, Paul Rudd, Josh Gad, Colbie Caillat, Kenny “Babyface” Edmonds, Macklemore, Lupe Fiasco, Shay Mitchell, Dennis Haysbert and Kid President will come together to encourage young Americans to be engaged, active citizens and make a difference in their local and global communities. The First Lady will also share an inspiring message to young Americans; watch Mrs. Obama’s video here.
The broadcast, timed just as kids in the U.S. are heading back to school, is meant to bring families across America together for the most important conversations they’ll have all year to explore and discuss social issues faced by today’s youth and how they can take action on the issues they care about. Bullying, struggles with body image, the environment, inner-city violence and literacy are only a handful of the social issues that will be covered in We Day, which features international activists and We Day co-founders, Craig and Marc Kielburger along with iconic celebrities, international activists, and inspiring young Americans that have dealt with these issues first-hand. We Day challenges families to tune in and become a part of the growing movement that is motivating students to take action on issues and create systemic change in communities around the world.
“I am so proud to be part of We Day. Connecting with hundreds of thousands of youth that are determined to make this world a better place is so inspiring,” said Selena Gomez, Host of We Day. “By coming together, young people are empowered to take action on issues they care about and make an impact – We Day is the movement that sparks inspiration and leads to action. I believe that this is the generation that will change the world, and I can’t wait to see what they do next.”
“Today’s generation of young people have the power to create and lead real systematic change,” said We Day co-founder, Craig Kielburger. “From bake sales and coin drives, clothing drives and awareness campaigns, youth across America are taking action on local and global issues they care about, and are being caring global citizens in the process. We’re so excited to lead the conversation on August 21st and help families discuss issues that have an effect on such a large part of our youth population. We are all about encouraging youth to take a stand for their passions, and we hope our message will shine through to the whole family and leave a lasting impression.”