Nathan Duvall is on a mission to transform electronic music licensing with his new tech start-up SyncIt, aimed at solving long-standing industry issues.
Nathan Duvall, a notable figure in the British music scene and part of the successful trio Disciples, has embarked on a new venture that could reshape how electronic music is discovered and licensed. As the founder and CEO of SyncIt, Duvall aims to streamline the often-complex sync process for creators, particularly in the electronic genre, leveraging technology to bridge gaps that have long existed.
With a background as a successful songwriter, Duvall brings invaluable insight to SyncIt. He understands the struggle artists face in getting their music heard and the disconnect that can arise in the sync licensing world. “I’ve been fortunate enough to build SyncIt from an artist’s perspective outward,” he explains. His primary goal is to facilitate music discovery while ensuring artists receive fair compensation—an essential mission for any platform rooted in the music industry.
SyncIt focuses on electronic music due to its global appeal and versatility. Duvall emphasizes that the genre connects well with various visual media, including gaming, fashion, sports, and automotive industries. This broad reach presents a significant opportunity for collaborative campaigns. He mentions, “It travels globally without relying heavily on language, so I think this gives us a unique advantage. As our AI tools develop, we plan to branch into other genres that resonate with youth culture and lifestyle. For now, we’re committed to what we know best.”
The technology behind SyncIt relies on AI to enhance music discovery rather than to create music itself. When brands or music supervisors search for tracks, they can describe what they need in natural language, allowing the platform to generate precise matches based on emotional and contextual data. This innovative approach aims to provide quicker and more accurate results, ultimately creating more opportunities for artists.
Duvall has been encouraged by positive reactions from industry partnerships. Collaborations with brands like Red Bull and Silverstone serve as endorsements for SyncIt, showcasing its potential to connect brands with music and artists. The platform has already facilitated successful placements, such as identifying artists for live performances at a Formula 1 event and supplying music to YouTube’s sound library.
As SyncIt grows, Duvall is looking to expand both the technical capabilities and industry partnerships. The team recently welcomed Patrick Patrikios, a prominent sound designer, and has plans for a seed funding round to accelerate growth. Duvall is focused on creating a balanced expansion that protects artists while enhancing brand confidence in the platform.
Moving forward, SyncIt plans to open access to a wider network of music creators and supervisors, aiming to create a collaborative environment that benefits all stakeholders in the music ecosystem. Duvall’s vision positions SyncIt as a key player in the evolving music industry, with the potential to redefine how electronic music is licensed and promoted.
