The New York City Radio Committee, a joint partnership of all the major radio broadcasters in New York City, are thrilled to announce the completion of a successful campaign promoting the power of radio. Using a “dating app” concept, the innovative campaign focused on reaching advertising agencies and advertising executives.
The multi-media campaign ran from mid-September to the end of November. More than 2,800 radio spots were broadcast on 21 of the most popular stations in NYC. The campaign included digital and social media marketing, trade press, and signage at venues during Advertising Week in New York City. In total, the campaign garnered over 100 million digital impressions and nearly 6.5 million completed video views.
According to independent brand lift analysis by DYNATA, advertising professionals who saw or heard the campaign were 29% more likely to consider radio for their media campaigns compared to those that had not seen the campaign. Of those that saw the campaign, 82% said they were somewhat/extremely likely to consider using radio for their next campaign compared to 53% of respondents who did not see the campaign.
The messaging that resonated with respondents was the incredible reach radio offers, radio’s connection to the communities they serve and how fast and easy it is to use radio for all branding needs. The messages were created by Bandujo Advertising and Design of New York City.
Chris Oliviero, Market President of Audacy New York and Chairman of the New York City Radio Committee stated:
“The outstanding results of the campaign prove when we tell our story, with data and creativity, that radio can substantially enhance its position with advertising professionals. While radio continues to earn its place as an essential part of any media plan, we still must communicate our benefits and invite more marketing partners to collaborate together.
This innovative multi-platform outreach accompli
An important component of the campaign was the creation of a new website containing specific information about the New York City Radio market and stations participating in the campaign, which is open to all radio stations in NYC that are licensed by the FCC. For more information about the campaign go to https://nycaudio.org/
The New York City Radio Committee is comprised of executives from iHeartMedia (Z100, Power 105.1, Lite FM 106.7, KTU 103.5, 104.3, WOR 710AM, Black Information Network BIN 1600AM), Spanish Broadcasting System (MEGA 97.9 & Amor 93.1), Salem Media Group (The Mission AM 570 & The Answer AM 970); Media Co. (Hot 97 & WBLS 107.5), Univision (LaX96.3, WADO 1280 & Que Buena 92.7) and Audacy (WFAN, 1010 WINS, WCBS 880, WCBS 101.1FM, 94.7 THE BLOCK & NEW 102.7). The New York Radio Committee is a subcommittee of the New York State Broadcasters Association, Inc.
