iHeartMedia Milwaukee’s News/Talk 1130 WISN, the most listened-to radio station in Wisconsin, today announced its new prime-time lineup for 2025, effective January 2, 2025.
iHeartMedia Milwaukee has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing music, talk and news formats. The new programming lineup features well-known, highly rated show hosts who have decades of broadcasting experience and achievement in the Milwaukee market.
“WISN is one of the great success stories in the radio industry over the past decade, in terms of both ratings and overall influence,” said Jeff Tyler, Area President for iHeartMedia Wisconsin. “We are confident that this latest evolution of WISN’s powerful lineup will meet and exceed the expectations of our listeners and our sponsors.”
Here is the Monday-Friday lineup with brief descriptions:
“The Jay Weber Show” (6am-9am): The new WISN lineup is built on the same solid foundation as the previous lineup.“The Jay Weber Show” continues its legacy as the highest-rated morning show in Milwaukee, with Jay Weber drawing upon 30+ years of broadcast experience in Milwaukee to offer analysis on the biggest stories of the day, delivered with insight and irreverence.
“The Benjamin Yount Show” (9am-11am): WISN News Director Benjamin Yount retains that title and those duties, while adding an opinion-based analytical show in this late morning slot. For the past several years, Benjamin has been a primary guest-host on all of WISN’s local programs, and has become known for his candid, no-nonsense style.
“Clay Travis and Buck Sexton” (11am-2pm): Syndicated by the Premiere Radio Network, Clay and Buck have amassed the largest radio audience in America, with over 500 affiliates nationwide. Their show tackles the highest profile topics from politics to pop culture, and everything in between.
“The Vicki McKenna Show” (2pm-3pm): Vicki has been a WISN mainstay since 2007, entertaining and informing listeners with opinions and insights delivered with unparalleled passion. This hour can also be heard in Madison, via simulcast on WIBA AM.
“The Dan O’Donnell Show” (3pm-6pm): Dan takes his top-rated midday show, expands it from two to three hours in length, and moves it to afternoon drive. A former winner of an Edward R. Murrow Award for radio journalism, Dan blends investigative reporting and hard-hitting commentary with a contemporary style of using audio and the overall radio medium to craft a unique, compelling program that has exploded in popularity.
iHeartMedia is the leading media outlet in the Milwaukee market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – available across more than 500 platforms and over 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, televisions and gaming consoles.
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