Nielsen (NYSE: NLSN) and Backyard Broadcasting PA, LLC has reached a multi-year agreement for Nielsen Audio measurement. This agreement encompasses all of Nielsen’s local syndicated products and services available to mid-market radio broadcasters.
Backyard Broadcasting PA, LLC is based in Williamsport, Pennsylvania. They own radio stations WILQ-FM, WLMY-FM, WWPA-AM, W267BJ, Williamsport; WZXR-FM, South Williamsport; WCXR-FM, Lewisburg; and WBZD-FM, Muncy.
The latest in a series of high profile customer “win-backs,” Nielsen can once again count Backyard Broadcasting among its valued clients. The gold standard in radio audience measurement, Nielsen Audio’s long-establi
