NLE CHOPPA RELEASES HIS DEBUT PROJECT AND CINEMATIC EXPERIENCE, “COTTONWOOD” WITH UNITEDMASTERS
17-year-old platinum rap star NLE Choppa has released his debut project, Cottonwood with UnitedMasters, available for listening HERE. The highly anticipated project is accompanied by a short-film visual, Cottonwood, watch HERE.
With over a billion streams to his name, NLE Choppa has quickly become one of the hottest new rappers of 2019. Cottonwoodportrays the story of a 17-year-old boy who got everything he wanted faster than he ever imagined and the pressure that comes with it. Cottonwood Road, the street that Choppa grew up on, sets the stage for his ascension. The visual project is an unflinching look at the raw reality behind the viral videos and platinum plaques—this is what happens when the world knows you before you know yourself.
With Cottonwood, NLE Choppa takes fans into his world with a cinematic listening experience that mirrors real life events and spins them creatively into something worthy of a Hollywood treatment. The ten-minute video incorporates every track on the project, transitioning between them with interlude ‘cutscenes, with six tracks from the project getting their own director’s cut music video featuring additional footage.
NLE Choppa recently released the first single from the project, “Side,” a triumphant track dedicated to his mother. Watch the video HERE.
CRITICAL PRAISE
“NLE Choppa has become one of the biggest breakout rappers of 2019.” – Complex
“NLE Choppa has become the hottest star in Memphis rap.” – Billboard
“[NLE] Choppa is like a perpetual motion machine, rattling off hard, percussive flows with enough personality that they never feel like technical exercises.” – XXL
