Northbeam’s new Clicks + Views model represents a significant advancement in marketing attribution, providing a comprehensive link between ad interactions and revenue generation. This innovative solution, developed in collaboration with major platforms, enables marketers to optimize their campaigns based on precise data, which is crucial in today’s competitive landscape.
SAN FRANCISCO–(BUSINESS WIRE)–Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The first-of-its-kind solution, developed in direct partnership with Meta, TikTok, Snapchat, Pinterest, Axon, MNTN, unifies in-app clicks and ad views across platforms and ties them directly to first-party transaction data. Northbeam also announced a strategic growth investment
Source: Original Press Release
