As streaming continues to make a huge impact on the music industry, Pandora has not been as fortunate as companies like Spotify. The board thinks former Chief Executive Brian McAndrews, with no music industry experience, was not effective in securing deals with the labels even garnering some criticism from label execs for an offer that he made last year that paid far less than the labels are getting from the other major streaming services. Pandora currently has 80 million subscribers but has been unable to expand the services because it needs to secure licenses from the major labels. The company is betting on Westergren’s charisma and music industry experience as the new CEO to woo the labels.
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Kevin Ross
Kevin Ross is the CEO of The Industry Dot Biz. He is a music and radio industry vet who has been a programmer and a radio host in several markets like Atlanta, Denver, Los Angeles, and more. He started The Industry Dot Biz in 1995 as a voice for Black industry executives to have a voice in the industry. Ross is a musician, writer, voice talent, and author. The Industry Dot Biz is currently the largest urban industry trade and site.