Point-To-Point Marketing Celebrates Ten Years of SocialBounce and 2 Billion Impressions
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August marks the 10th anniversary for Point-To-Point Marketing’s highly effective audience development marketing tool, SocialBounce. And, this week, Point-To-Point has passed the 2 billion level for impressions in their clients’ campaigns.
“Over the past decade, we have executed SocialBounce campaigns with some of the biggest radio brands and shows, breakthrough podcasts, and exciting events,” Point-To-Point’s CEO Tim Bronsil commented. “Our team is constantly focused on how we can drive a solid return on investment for our clients’ audience development campaigns.”
“SocialBounce grew from elevating the industry’s top talent and leading stations in Nielsen ratings,” Bronsil continued. “Our clients asked us to expand into podcasts and events to help grow additional revenue channels. We’ve successfully done that, as well as developed best practices, and substantially contributed to driving revenue growth.”
To mark these major milestones, Point-To-Point Marketing is awarding one free $20,000 SocialBounce campaign to be run in Q4 of 2024 or Q1 of 2025. The winner can be a radio station, air talent, podcast, or ticketing event.
• Radio Station/Air Talent: Radio stations and air talent use SocialBounce to reach their most important listeners—and maybe more importantly—reach those outside their P1s. Short 25-30 second videos showcasing the brand/talent are delivered to the target demographic over a six-week period.
• Podcast: SocialBounce reaches those most likely to consume podcasts and who are interested in the subject matter. After tens of millions of impressions in our testing phases, we’ve identified the networks that deliver the greatest ROI and click-through rates.
• Event Ticketing Sales: Have an event you want to drive ticket sales for? SocialBounce reaches the most important consumers with compelling messages while driving down the ticket acquisition cost. In a recent campaign, SocialBounce helped drive ticket sales 59% higher in the weeks of marketing compared to those without, and delivered a click-through rate to the ticketing site five times that of the client’s internal team.
SocialBounce is used by many radio brands, air talent, podcasting titles, and event ticketing organizations. The purpose is to connect a compelling message to the right people, with constant analysis/adjustments on performance. SocialBounce is not a “set it and forget it” marketing tool. Video creative, social channels, geographical targeting, demo targeting, affinity targeting, and network ad objectives are reviewed daily for enhancements.
“No two SocialBounce marketing campaigns are the same,” noted Tim Satterfield, Point-To-Point’s EVP/Digital.
“Because of that, we spend significant time identifying the end goal for the client and develop a custom strategy toachieve it. On average, our campaigns reach 15-20 times more people than organic efforts alone. We’re excited to help another brand develop an audience and grow their reach through this promotion.”
Want to enter? Visit our SocialBounce page for more info and to register. The winner will be contacted August 30th
