Point-To-Point Marketing, an industry-leading audience development company, is excited to announce their collaboration with Strategic Solutions Research, a comprehensive market research firm, to undertake audio usage research specifically targeting U.S. workers. This pioneering national study will delve into workers’ audio consumption, perceptions, expectations, and desires, marking the first initiative of its kind.
The partnership aims to provide the audio industry with deeper insights into the listening habits of workers, who are typically more frequent users of audio and radio. As part of this collaboration, a webinar series titled “What Workers Want” will be hosted by Tim Bronsil, CEO of Point-To-Point, and Hal Rood, EVP/Partner of Strategic Solutions Research. This impactful three-part webinar series will offer insights into current usage patterns and identify opportunities for radio, scheduled as follows:
- Thursday, April 11, 2024, 2pm Eastern | Part 1: Profile of the Commute and What Drives Engagement to Radio
- Tuesday, April 23, 2024, 2pm Eastern | Part 2: The Workday and Headphone Usage
- Thursday, May 2, 2024, 2pm Eastern | Part 3: Contesting, Marketing, and a Profile of Likely Ratings Participants
“Our aim is to deliver insights that will enhance research, marketing, ratings, and revenue strategies,” said Bronsil. “We’re eager to share our expertise and the new insights we’ve gathered.”
“This research highlights radio’s unique value,” added Rood. “The study will enable radio broadcasters to hone in on what matters most to listeners. We believe the ‘What Workers Want’ webinars will refine radio’s strategic approach.”
The webinar series will cover a broad range of topics, including shifts in audio consumption at work, strategies for targeting contemporary audiences, the significance of local radio, detailed analyses of headphone usage, identifying potential ratings survey respondents, the impact of contests, and the effectiveness of advertising and social media for radio, among others.
Click here to sign up for the “What Workers Want” webinar series: https://whatworkerswantstudy.com/
About Point-To-Point Marketing: Point-To-Point Marketing is a premier direct and digital marketing firm offering a variety of high-quality, innovative audience development marketing campaigns and strategies for radio broadcast, syndicated programs, podcasts, and entertainment brands.
About Strategic Solutions Research: Strategic Solutions Research is a leading strategic research firm conducting Brand DNA Strategic Studies, music testing, moment-by-moment content analysis, and focus groups. The company operates across the United States, Canada, and 22 other countries globally.
POINT-TO-POINT MARKETING, Release: April 3, 2024. For Immediate Release. For more information, email info@ptpmarketing.com or text/call 513-702-5072.
