Looks like Prince is back in the game, thanks to Netflix. His music just got a massive boost after the ‘Stranger Things’ finale.
Prince is experiencing a significant resurgence in streaming numbers, thanks to the finale of the hit Netflix series, Stranger Things. Following the show’s closure on New Year’s Eve, the late musician’s catalog saw impressive increases in play rates across multiple platforms.
The standout track, “Purple Rain,” recorded a staggering 243% jump in global Spotify streams, while Gen Z listeners accounted for an astonishing 577% spike. Another classic, “When Doves Cry,” also benefited from the exposure, with a 200% increase in worldwide streams and a 128% rise in Gen Z engagement. Overall, Prince’s entire body of work witnessed a remarkable 190% surge worldwide, clearly illustrating his enduring appeal across generations.
Both songs featured prominently during emotional scenes in the finale, undoubtedly contributing to their renewed popularity. The show’s co-creators, Matt and Ross Duffer, faced challenges in securing these iconic tracks, particularly given that Prince’s estate rarely licenses his music outside the Purple Rain film. Matt Duffer revealed to Tudum, Netflix’s publication, that getting the songs was considered “a real long shot.”
Discussions about which tracks to include were intense, with the Duffer brothers recognizing the necessity of a powerful song to match the weight of the finale. “We knew we needed an epic needle drop,” Ross noted. “I think there’s nothing really more epic than Prince.” This commitment to quality highlights the show’s dedication to creating a memorable viewing experience.
While the revival of Prince’s music is noteworthy, it’s worth mentioning that a proposed documentary about the musician, directed by Ezra Edelman, was canceled by Netflix last February. Nevertheless, with the latest streaming surge, Prince’s legacy continues to thrive in modern pop culture.
