Radio’s 2% Q3 increase to $4.527B caps seven consecutive quarters of upward momentum. Revenue for year-to-date through September is also up 2% over the same period last year, to $12.891B.Spot Revenue maintained its steady course, while Network spending grew 2%. Digital once again posted the largest increases for the quarter (+17%) and year-to-date (+18%), with other Off-Air up 10% and 8% for those periods, respectively.
“The positive growth we’ve seen over the twenty-one month period is unprecedented since the late 1990’s. Once again, this underscores Radio’s strength during these unusual economic times,” says Jeff Haley, President and CEO of RAB.
“Advertisers’ expanding use of Digital and Off-Air platforms to complement their sustaining broadcast commitment strengthens Radio’s current and long term viability,” stated Haley.
“The live and local environment that Radio offers provides an ideal platform for a diverse group of advertisers to zero in on their target audiences,” adds Haley. “This strong marketing mix affirms Radio’s position as a trusted partner to many, including this group representing the top ten for Q3.”
