Reservoir Media, Inc. (NASDAQ: RSVR), an award-winning independent music company, today announced a new deal with global hitmaker Serban Cazan. Reservoir has worked with Cazan since 2022, and under the new deal will continue to represent his entire catalog and future works, including record-breaking hit collaboration “Mantra” by Jennie.
Romanian-born producer and songwriter Cazan is continuing to make a name for himself worldwide. He has collaborated on hits for some of Romania’s most prominent performers and has also worked alongside international award-winning writers including Reservoir roster mate Oak Felder, Jin Jin, MNEK, Billen Ted, and more. Most recently, Cazan co-wrote and co-produced “Mantra,” the latest solo single by Jennie, a member of K-Pop supergroup BLACKPINK.
“Mantra” reached #2 and #3 on the Billboard Global Excluding U.S. and Billboard Global 200, respectively. The single also became Jennie’s first solo entry on the Hot 100 (#98) and the highest-charting song by a Korean female solo artist on the Official U.K. Singles Chart (#37). “Mantra” also earned Cazan a nomination for Best Producer at the Asian Pop Music Awards 2024, with the song also securing nods for Record of the Year, Song of the Year, and Best Music Video.
In addition, Cazan co-wrote and co-produced “Praising You (feat. Fatboy Slim)” by Rita Ora, which reached #1 on Billboard’s Dance/Mix Airplay chart. He also collaborated on 2023 hit “Can’t Forget You” by James Carter and Ofenbach feat. James Blunt, as well as two Top 10 BBC Radio 2 singles by U.K. legend Beverley Knight. Earlier this year, Cazan teamed up with Oak Felder to collaborate on several tracks, including the lead title single, off Rag’n’Bone Man’s new album, What Do You Believe In?, which debuted at #3 in the U.K.
In addition, Cazan has upcoming singles with Jojo, Haven Madison, Morgan, and Tom Walker. Reservoir’s new deal with Cazan stems from the Company’s joint venture with Romdrops, a U.S. production and publishing venture formed with Hahaha Productions of Bucharest and partnered with Los Angeles-based Producer Oak Felder and Milk & Honey Management.
On signing the new deal, Cazan commented, “The past three years have been remarkable working with both Romdrops and Reservoir across a number of continents. I am super excited to continue my relationship with them both and look forward to an amazing future together.”
Reservoir Executive Vice President, Global Creative Director Donna Caseine also commented, “Serban is an exciting talent and has deftly established himself as a sought-after collaborator. It has been really inspiring to watch his star continue to rise over the last few years, with his latest hit ‘Mantra’ storming the global charts.” She added, “Our team is also looking forward to expanding our partnerships with Romdrops and Milk & Honey Management, helping to support our creators.”
Peter Coquillard, Head of International and Manager of Milk & Honey, added, “Serban is a perfect reminder that you never know which corner of the world the next great talent may come from. We are thrilled, as both Milk & Honey and partners in Romdrops, to continue this journey with him and Reservoir for years to come.”