Primary Wave Music, a leading independent music marketing, talent management, and music publishing company, has promoted top executive, Marty Silverstone, to Sr. VP of Creative/Head of Sync.
Based in Primary Wave’s L.A. office and formerly the VP of Creative/Head of Film & TV, where he focused on film and TV placements, Silverstone will now oversee the entire sync department including film, TV, advertising, video games, and new media.
As a result of this recent promotion, he will also focus on new catalog acquisitions and artist signings.
As many of us know, the world of sync, publishing, and licensing can be confusing to some and quite lucrative for others that understand it.
Based on his extensive experience in the industry, we would consider Marty to be an expert on the subject. We had the chance to talk to Marty about his new promotion, the industry, and what a songwriter or producer has to do to get his attention.
In your new position, what is the one task that you are excited to get working on or have already started working on?
Marty Silverstone: I’m excited to continue to sign more songwriters and bands to our publishing division. We’re discovering strong writing talent at various stages of development, and Primary Wave is uniquely positioned right now as a boutique publi