SM Entertainment is delighted to announce that their recently debuted boyband, RIIZE, has been chosen as the new house ambassador for Louis Vuitton.
Recognized for their trendsetting style and unmatched visual appeal, RIIZE has been chosen to represent the prestigious French luxury house, Louis Vuitton. This remarkable achievement underscores RIIZE’s ability to extend their influence far beyond the realm of music and solidifies their status as the standout rookies of 2023.
RIIZE had already made their name known as a ‘rising star’ in the advertising world, receiving numerous invitations from various brands across diverse sectors, allured by their hip style and charismatic charm even prior to their official debut. The fact that RIIZE has been selected as Louis Vuitton House ambassador just 3 months after their debut has sent ripples of anticipation throughout the global fashion industry, leaving everyone eager to witness RIIZE’s future contributions.
Louis Vuitton has expressed their enthusiasm for this collaboration, stating, “RIIZE, through their emotionally charged pop music, aims to connect with audiences worldwide by highlighting the universal feelings of everyday life and shared experiences. Their debut single album, “Get A Guitar,” released in September of this year, made a significant impact by becoming a million-seller within a week and topping international charts.”
The French luxury brand anticipates an exciting partnership with RIIZE, adding, “the group has garnered significant attention for their trendsetting and confident fashion senses. Their liberating fashion choices have already generated immense interest within the fashion world. We look forward to embarking on this creative journey together with RIIZE.”
Meanwhile, RIIZE made their debut with the single album “Get A Guitar” in September, swiftly ascending to the top spot on the iTunes Top Song Chart and ranking within the Top 10 in 20 regions worldwide. The group have also been spotlighted on global media such as Billboard, GRAMMYs, Rolling Stone, Variety, NME, Clash and more, with media showcasing RIIZE excitement and success so far. In just over 2 months, the group’s official YouTube channel hit 100 million cumulative views on November 6th – not including their official music videos. Focusing on authenticity and relatability, RIIZE forges a deep connection with their ever-growing fanbase by sharing their down-to-earth personalities and humble moments at the start of their new journey.
