Quu Inc., the trusted industry leader providing easy deployment of visual content for radio, and Saga Communications, Inc. announce a group-wide agreement for Saga’s radio stations to exclusively use Quu’s technology to publish programming and advertiser messages on vehicle dashboards. By adding in-dash Visual Quus to its radio broadcasts, Saga’s stations will have a consistent display with revenue-generating opportunities.
Saga will use Quu’s flexible enterprise platform to increase listener engagement and revenue across all markets. Key features include robust training and support, local and centralized messaging, sales products, 24/7 visual monitoring, reporting, Rapid technology, DTS AutoStage integration, and, in some cases, Quu’s patented Content Partnership sponsorship.
Chris Forgy, President and CEO of Saga Communications, Inc. said, “We are delighted with the partnership we are forging with Quu. Steve Newberry and his team are as customer-obsessed as we are. They provide a platform, training, and support that will allow us to better connect our advertisers to our listeners and our listeners to our advertisers in the communities Saga serves.”
“We look forward to combining our cutting-edge solutions with Saga’s radio expertise and rich history of cultivating meaningful relationships with their listeners,” said Steve Newberry, CEO of Quu. “Working alongside Chris and his entire team is a pleasure. We’re confident Quu will boost listenership and revenue while expanding Saga’s connection with audiences.”
Discover how stations are using new dashboard display experiences to grow time spent listening and generate new, long-term business. Visit myquu.net to learn more.
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