Cox Media Group Miami is excited to announce the appointment of Sammy Simpson as Promotions and Activations Manager. With a career spanning over 30 years, Simpson brings a wealth of experience to his new role, including from top-tier organizations like Capitol Broadcasting, New York Daily News, Z104 in Washington, D.C., 100.3 The Sound in Los Angeles, and Z100 in New York. His extensive background in marketing, promotions, content strategy, and event-driven revenue generation makes him a powerful addition to the Cox Media Group Miami family.
“We’re thrilled to welcome Sammy Simpson to Cox Media Group Miami as our new Promotions and Activations Manager,” said Phil Michaels-Trueba – Director of Operations for CMG Miami.
“With decades of industry experience and a proven track record of innovative marketing and event-driven success, Sammy’s leadership and creative vision are the perfect fit for our team. We’re excited to see him drive engaging, in our community-focused initiatives that will elevate our brands and resonate with our audiences.”
A Proven Track Record of Success
Simpson’s illustrious career is highlighted by several notable achievements:
National Director, Marketing & Promotions, Bonneville International:
Consulted on marketing and promotional efforts across major markets—including Chicago, Washington, D.C., Phoenix, St. Louis, Seattle, and Cincinnati—to drive brand growth.
Director, Marketing & Advertising, WHTZ-FM (Z100):
Managed comprehensive marketing, promotions, and new media initiatives, including launching the ZVIP audience engagement program, which grew to over 100,000 members in just one year.
Program & Brand Content Director, Bonneville Washington, D.C.:
Led programming, branding, and content strategy across on-air and digital platforms, reinforcing brand identity and audience connection.
Executive Producer, Z100’s Zootopia & Jingle Ball Concerts:
Orchestrated two of the nation’s largest radio-driven concerts at Madison Square Garden, generating over $2.5 million in non-traditional revenue through strategic brand sponsorships.
Vice President, Marketing, NY Daily News:
Spearheaded brand strategy, multicultural marketing, competitive analysis, event marketing, and digital integration for one of the United States’ largest newspapers.
Director, Integrated Marketing, CBS Radio, New York:
Drove over $8 million in non-traditional revenue through event-driven marketing initiatives on hyper-local, regional, and national levels.
Innovation Lab Director, NY Daily News:
Led early-stage media innovation initiatives, collaborating with startups to develop scalable solutions for digital transformation in journalism.
“I’m excited to join Cox Media Group Miami as Promotions and Activations Manager and be part of a great team that carries such a strong legacy and culture,” said Sammy Simpson. “CMG has long been known for its commitment to community engagement, innovation, and delivering exceptional experiences. I look forward to building on that tradition by creating impactful promotions and activations that connect with audiences, partners, staff, and clients in meaningful ways.”
