Katz Media Group, the nation’s largest media sales organization, delivering dynamic advertising solutions and insights for brands and agencies, today announced Scott Porretti has been elevated to President of Katz Digital Audio, a division of Katz Media Group. He will continue to report to Mark Gray, CEO of Katz Media Group.
Porretti, a veteran of Katz, who is uniquely qualified for his expanded role, will continue to oversee all Katz Digital Audio offerings, manage relationships with an expansive roster of publishing and technology partners, and further the growth of podcasting and programmatic digital audio on behalf of current and new partners. Katz Digital delivers both scale and targeting to the digital audio marketplace, working directly with brands and agencies across the country to develop successful custom campaigns.
Porretti has led the digital team in making substantial strides to strengthen internal technology and systems. These advancements have streamlined advertisers’ access through Katz to the best brands and publi · PodKatz — An expansive podcast offering with over 100,000 podcasts from numerous platforms and content creators, producing scale to effectively geo-target campaigns. · Audiology by Katz — A programmatic audio offering and market-focused sales team, advocating for and enabling the targeted and scalable buying of digital audio to the programmatic buying marketplace. · Unidos and United — Networks providing marketers with access to the largest multi-cultural digital audio offerings, providing access to all major publi
