If you don’t know, now you know Trevor Gale is the Senior Vice President of Writer Publi Trevor Gale: The day consists of many meetings. We have staff meetings to make sure we are all in alignment as company on a daily basis. We have meetings when we are notified of new things that affect the company. I’m pretty much involved in a lot of those. Also the songwriters themselves either call or come up to the office to get information. They want information on how to get their music out there or they might ask questions about developing their career. Sometimes they just need an ear to listen to their music to see if they are going in the right direction or they want to know if they have radio quality material. They may want info about if they should change managers or if I know any potential managers. So my day is composed of talking and sort of having fellowship with songwriters, meetings as I mentioned, but also reaching out to other music industry professionals. That includes lawyers, managers, publi Trevor Gale: ASCAP, BMI, etc. – we all do a good job but the one thing that stands out about SESAC is that we are smaller. ASCAP and BMI are great but their rosters are huge with maybe over 600,000 writers under them. We have about 30,000 or more – because of that we are able to have a bit of closer or more intimate relationship with many of our writers. Because of our lower numbers we also pay out royalties a little faster because that is obviously less paper and trying to figure out what everyone is owed. We all pay out what we are supposed to but we just do it a little faster. Trevor Gale: The landscape is changing a little bit. Obviously has thrown a big wrench and a big chocolate cream pie into the middle of the old entertainment world. I paint those two pictures because it one way it has changed what we have known for years and years. You used to put out a vinyl record, then it became a cassette, or cd and you got your royalties from it playing on the radio, TV, or from selling that record in the stores. Now there isn’t that many stores and it’s all being downloaded on the internet. People are even hearing music a lot more so than on brick and mortar radio stations. That digital change has changed the way songwriters and publi Trevor Gale: I would say the most important thing is to create quality music and great songs but you have to respect the business end of this industry. You have to learn and respect that this is business. It is about the music and the art but it’s not that way for everyone. The more you know and embrace that the more you can navigate through the treacherous waters of the music industry. Trevor Gale: It starts with a great melody. Will I be singing or humming this song in the shower because it’s so contagious. You also have to have those great memorable lyrics that make people feel like they can relate to you. You also have to know the business and how to market a potentially great song.
From left: SESAC Senior VP, Writer/Publi
Day 26, Brian Michael Cox, Greg Curtis, Trevor Gale.[/caption]RF: What do you think sets SESAC apart from the other performance rights organizations.
RF: Not that it’s SESAC’s job but what sort of support systems do you all have set up to help your artists, writers, and publi
From left: SESAC President/COO, Pat Collins; SESAC Chairman of the Board/CEO, Stephen Swid; SESAC Senior VP, Writer/Publi
Senior Vice President, Writer/PubliRF:What advice would you give to any songwriter and or publih3a.BONUS QUESTION
RF: I have a simple question for you. What makes a quality yet marketable song?
Trevor Gale on SESAC and Music Business
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