Shazam is partnering with Snapchat to bring Shazam directly to Snapchatters. This partnership will make it possible for users to Shazam from within Snapchat by pressing and holding on the Snapchat camera screen when music is playing nearby. The new feature will allow fans to recognize music, engage with Shazam content, and send their music and artist discoveries as Snaps to their friends. “We are excited to launch our partnership with Snapchat,” said Shazam CEO Rich Riley. “We’ve integrated Shazam into Snapchat in a way that makes discovering and sharing music both fun and easier than ever.”