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As Black Friday approaches, Detroit residents have a chance to make their holiday shopping more meaningful. With just six days to go until the high-traffic shopping day, Black Leaders Detroit is set to launch a campaign aimed at spotlighting Black-owned businesses along Livernois Avenue.
The heart of the initiative involves distributing free gift cards to shoppers on November 28, enticing them to support local entrepreneurs while simultaneously enhancing their shopping experience. These gift cards, part of an effort to promote economic growth within the community, are expected to generate excitement and drive foot traffic to participating businesses.
In recent years, the movement to shop local has gained momentum, especially among communities looking to uplift marginalized entrepreneurs. Black Leaders Detroit is hoping this initiative can create a lasting impact beyond the holiday season. “Our goal is to encourage residents to think about where they spend their money and the benefits that come from supporting local businesses,” said a spokesperson for the organization.
Livernois Avenue, often referred to as the “Avenue of Fashion,” is rich in culture and history, making it an ideal hub for this campaign. By participating in the promotion, customers will not only enjoy the unique goods and services offered by local vendors but also contribute to the revitalization of an area that has faced economic challenges.
This Black Friday, shoppers are invited to embrace the spirit of local love and community support. By shopping along Livernois, you can score a free gift card while giving back to the vital fabric of Detroit’s economy. Don’t miss out on this opportunity to shop small and make a difference!
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